London’s Mayfair neighbourhood has long been synonymous with elegance, luxury and a vibrant arts scene. But if you’re looking for the perfect time to experience Mayfair at its cultural zenith, then Frieze Week, happening from October 11th to 15th, is your golden ticket.
Mayfair Neighbourhood
Mayfair, nestled in the heart of London, is a district that effortlessly blends tradition with contemporary flair. Its picturesque streets are lined with Georgian townhouses, high-end boutiques and some of the city’s most iconic landmarks. Mayfair’s rich history is intertwined with the arts, making it the ideal location for an event like Frieze Week.
As you stroll through Mayfair’s streets during Frieze Week, you’ll be immersed in a world of artistry and luxury. The district’s exclusive galleries, design-led bars and world-class restaurants are the perfect backdrop for this celebration of creativity and culture.
What to Do in Mayfair During Frieze Week
Frieze Week is a five-day extravaganza that showcases the very best of modern and contemporary art. From thought-provoking exhibitions to exciting art installations, there’s something for every art lover to revel in. Here’s a taste of what you can experience in Mayfair during this incredible week:
Explore the Galleries: Mayfair is home to numerous renowned galleries, many of which participate in Frieze Week. Don’t miss the chance to visit these art spaces to see cutting-edge works by both emerging and established artists.
Attend Frieze London: The heart of Frieze Week London, this renowned art fair takes place in The Regent’s Park, London. It’s where you can view and purchase some of the most exciting contemporary art pieces from around the world.
Enjoy Culinary Delights: Mayfair boasts a plethora of Michelin-starred restaurants and trendy eateries. Savour world-class cuisine and indulge in fine dining experiences that complement your art-filled day.
For something more relaxed, we invite you to visit us at The Barley Mow. Sitting in the heart of Mayfair, on Duke Street, no less than a stone’s throw from the seriously stylish shops of Bond Street, is our landmark Mayfair pub, exquisitely restored, featuring a handsome ground-floor bar and elegant first-floor restaurant. The Barley Mow offers a British menu with a touch of French decadence and is open for lunch and dinner every day and serves one of the best Sunday roasts in Mayfair….the perfect option if you’re visiting London during Frieze Week!
Visit No.9 Cork Street: This permanent gallery space in Mayfair, launched by Frieze in 2021, is dedicated to showcasing international galleries. It’s a must-visit for art aficionados seeking a diverse range of works.
Join Art Talks: Throughout Frieze Week, there are engaging talks and summits led by Frieze editors. These discussions offer unique insights into the contemporary art world and provide opportunities to engage with artists and curators.
Explore the Neighbourhood: Beyond the art scene, Mayfair’s charming streets offer boutique shopping, beautiful parks, and historic landmarks like Grosvenor Square and Berkeley Square. Take a look at our local guide to Mayfair for more things to do!
Where to Stay During Frieze Week in Mayfair
For those seeking a comfortable and stylish stay during Frieze Week, Mayfair offers two exceptional options: The Grazing Goat and The Princess Royal.
The Grazing Goat: This boutique hotel with country pub vibes, located in the heart of Marylebone, is just minutes from Mayfair. With elegantly designed rooms and a cosy atmosphere, it’s the perfect retreat after a day of exploring art. The Grazing Goat’s gastropub is a hidden gem, offering delicious British cuisine with a modern twist. If you’re looking for an alternative to a hotel in Marylebone during Frieze Week, the eight cosy and wonderful bedrooms will make you feel right at home in Central London.
The Princess Royal: Situated on Warwick Place in Notting Hill, The Princess Royal has been tastefully restored and is ablaze with vibrant spaces including a light-flooded conservatory, grand private feasting rooms, two splendid terraces designed by Jinny Blom, perfect for outdoor dining, and four boutique bedrooms. Its convenient location provides easy access to Mayfair’s art scene. The Princess Royal’s comfortable and exquisitely designed rooms and warm hospitality make it a welcoming place to stay during Frieze Week.
