This British Pie Week, we’re teaming up with the brothers behind Mile Pie to raise funds for Help for Heroes, a charity that champions those who have served our country.
Having already raised over £37,000, the duo are taking on their boldest challenge yet: an 8-mile dash between our eight Central London pubs, beginning at The Princess Royal and stopping for a pie and pint at each along the way, naturally.
Whether you’re cheering from the sidelines or welcoming the runners over the finish line, join us at The Builders Arms for a post-run celebration, featuring generous plates, well-poured pints and a Strava moment worth documenting.
But before the laces are tightened and the first steps taken, we sat down with Mile Pie to talk about the story behind their name, the community that keeps them moving and the wildest challenge they’ve faced so far.
Let’s start at the beginning. What’s the story behind Mile Pie—and where did it begin?
Mile Pie started about two years ago, originally as Crocodile Pie. The concept hit me after my first Ironman: I wanted to create a running brand that raised money and awareness for amazing UK charities, but did it by bridging the gap between the person who loves a few pints at the pub and the ultra-endurance athletes you see online. It’s about creating a community that does hard things but, more importantly, knows how to enjoy the moments.
Take us back to the moment the name “Mile Pie” landed. Where did it come from?
The name evolved from our original title, Crocodile Pie, which was born from two sayings from our parents. My Dad always said, “Crocodile, don’t forget your smile”—a reminder to enjoy the journey and appreciate what you’ve got.
My Mum’s was: “If you’re going to have a pie, have a f*ing pie”—which basically translates to: if you’re going to do something, do it properly. Together, they sum up the brand’s ethos perfectly. “Mile Pie” itself was born after a well-known, crocodile-related French brand didn’t take a liking to our original logo! And with our friends’ help, the new name and logo were born.
Tell us about a Mile Pie moment that still gives you goosebumps.
I’d have to say the start of the Triple Ironman. Just as we were about to go, several fighter jets flew low overhead. Having all the crew and family there for that moment was a massive, special way to kick off the event.
From St Richard’s Hospice to Acorns and now Help for Heroes—how do you choose the charities you support?
It’s a mix of things. Some, like St Richard’s and Acorns, are local to us, and we have personal ties there. Others, like OddBalls and My Name’5 Doddie, are just incredible causes that offer amazing opportunities for collaboration. Help for Heroes is an iconic charity and the perfect way for us to give back to those who sacrificed so much for our country—it’s also the perfect match for our next challenge.
Was there ever a point you nearly gave up? What kept you moving?
We’ve definitely had low points where we’ve been close, but we just don’t give ourselves that option. Knowing how lucky we are to be able to do these challenges and seeing the impact of the charities we work with keeps us trucking.
After a long run, a tough shift, or a huge milestone, what does your ideal refuel look like?
Pints, for sure—they’re a great carb source! Pair that with something heavy on the calories, and you’ve got the winning combo.
Beyond the mission itself, what gets you into your trainers each morning?
Like I said, it’s about appreciating how lucky we are to be able to do what we do, and making sure we do it for those who can’t.
From the world’s hottest korma to the 100-nugget marathon, what’s the funniest challenge you’ve taken on?
It’s got to be our 1v1 chilli challenge. It was an absolute shambles, and Joe’s reaction was one of the funniest things I’ve ever seen. The beer marathon definitely deserves an honourable mention, too!
Catch Mile Pie in action on Saturday, 28th February, finishing at The Orange for a well-earned celebration.
